Behind the design of our logo
Hello everybody! I’m Melis, a graphic designer from Istanbul, Turkey. I started volunteering for Familia last year soon after I joined the Finnish language course of the organization. I love how Familia supports and helps us to get to know about diverse families and cultures in Finland. I myself like Finnish culture and Finland a lot. Even though I only visited Helsinki once, It felt very welcoming with the multi-cultural structure and comfort that I saw in peoples face. I’m still learning a lot about Finnish culture; and hearing from the diverse people living in Finland, I understand more and more everyday. That’s why I feel very lucky to be a part of this community as a foreigner myself:)
I was mostly excited about the topic of empathy because we can not understand each other without it. We got together and brainstormed about an idea with Familia’s team. For the “Multi Mother-Tongued” logo, I started to think about a few topics; conversation, inter-culture, and a joint purpose. Visually, many things came to mind; fractions, smiles, speech bubbles and so on. With many things in mind, I tried to design a friendly, welcoming and a colorful logo for all the diverse people living in Finland.
After discussing the first drafts, we decided on the final logo with multiple colors representing the inter-cultural purpose. For this one, I thought about a matryoshka doll, an interbedded visual that represents multi-language structure; each of it is unique but working together as well. With conversation topic in mind, intertwined speech bubbles looked more suitable for the purpose of the campaign. Designing a custom-made font, drawing each letter made the logo more unique in its own way. The style of the logo is very familiar and friendly, the hand-drawn look makes it look like a signature as well, that this campaign aims to collect. For the colors, we decided on 4 colors that are again, working well together and also representing the variety of cultures and backgrounds of languages. We decided on not too bright, and not too bland color tones.
Communications Volunteer residing in Turkey
You can also read this blog and sign the petition for the Äidinkielenä Monikielisyys campaign on their website!
Leave a Reply.
blogi - blog
Ajatuksia ja kokemuksia elämästä kahden kulttuurin keskellä.
Reflections and experiences from the life of intercultural families.
Toivotamme sinut lämpimästi tervetulleeksi osallistumaan blogiyhteisöömme: lue, kommentoi ja kirjoita!
Kirjoittajina voivat toimia kaikki kahden kulttuurin arkea elävät ja aiheesta kiinnostuneet. Kynnystä kirjoittamiselle ei tule nostaa liian korkealle ja kirjoittaa voi joko omalla nimellä tai nimimerkillä.
Blogissa esitetyt näkökannat ja mielipiteet ovat kirjoittajien omia, eivätkä edusta Familian kantaa.
Kahden kulttuurin arki on itsessään kiinnostavaa ja siitä kirjoittaminen voi avata myös itselle uusia näkökulmia!
Blogikirjoituksia voi tarjota sähköpostitse (info@ familiary.fi) tai yhteydenottolomakkeen kautta. Lopullisen valinnan julkaistavista jutuista tekee Familian henkilökunta.
We warmly welcome you to participate in our blog community: read, comment, and write!
Anyone who lives and works in the world of intercultural families and is interested in the topic is welcome to contribute. The threshold for writing should not be too high, and you can write either under your own name or under a pseudonym.
Keep in mind that the views and opinions expressed in the blog are those of the authors and do not represent the position of Familia.
The everyday life of intercultural families is interesting and writing about it can also open new perspectives for you! Your story matters and helps to raise awareness about the opportunities and challenges within intercultural families.
Blog contributions can be submitted by e-mail (info@ familiary.fi) or via our contact form. Final selection and edition of the stories to be published will be conducted by our staff.
Welcome to join us!